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  Montgomery Bus Boycott and the story of Rosa

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  Montgomery Bus Boycott and Rosa’s story

  Question:

  How significant was the Montgomery Bus Boycott and Rosa’s story  in advancing the civil rights movement?
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  What is strategic management and planning DQs

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  DQ #1: Select a small business that you may want to start. What is strategic management and planning? Why would a strategic plan be important to the success of this business? How are the four functions of management relative to creating and implementing a strategic plan?

  DQ #2: What is the difference between mission and vision statements? What factors must be considered to produce an appropriate mission and vision statement for an organization?
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  Discussion Questions Chapter 2

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  Discussion Questions Chapter 2 (Question 1)
  A Competitive Coup in the In-Flight Magazine. When the manager for market intelligence of AutoCorp, a major automotive manufacturer, boarded the plane in Chicago, her mind was on shrinking market share and late product announcements. As she settled back to enjoy the remains of a hectic day, she reached for the in-flight magazine. It was jammed into the seat pocket in front of her. Crammed into this already tiny space was a report with a competitor’s logo, marked “Confidential—Restricted Circulation.” It contained a description of new product announcements for the next two years. Not only was it intended for a small circle of senior executives, but it also answered the questions she had recently proposed to an external research firm. The proposal for the solicited research could be canceled. Her research budget, already savaged, could be saved. She was home free, legally and career-wise. She foresaw only one problem. In the last few months, AutoCorp’s newly hired ethicist had revised the firm’s Business Conduct Guidelines. They now required company employees in possession of a competitor’s information to return it or face dismissal. But it was still a draft and not formally approved. She had the rest of the flight to decide whether to return the document to the airline or slip it into her briefcase.

  1. What are the most prudent decisions she can make about her responsibilities to herself and others?
  2. What are the implications of those decisions even if there is no violation of law or regulation?

  Chapter 6 (Terms in Review 1-6)

  Distinguish between the following:

  1. Exploratory and formal studies.
  2. Experimental and ex post facto research designs.
  3. Descriptive and causal studies.

  Establishing causality is difficult, whether conclusions have been derived inductively or deductively.

  1. Explain and elaborate on the implications of this statement.
  2. Why is ascribing causality more difficult when conclusions have been reached through induction?
  3. Correlation does not imply causation. Illustrate this point with examples from business.

  Using yourself as the subject, give an example of each of the following asymmetrical relationships:

  1. Stimulus-response
  2. Property-disposition
  3. Disposition-behavior
  4. Property-behavior

  Why not use more control variables rather than depend on randomization as the means of controlling extraneous variables?

  Researchers seek causal relationships by either experimental or ex post facto research designs.

  1. In what ways are these two approaches similar?
  2. In what ways are they different?

  Chapter 14 (Discussion Question 7)

  Your large firm is about to change to a customer-centered organization structure, in which employees who have rarely had customer contact will now likely significantly influence customer satisfaction and retention. As part of the transition, your superior wants an accurate evaluation of the morale of the firm’s large number of computer technicians. What type of sample would you draw if it was to be an unrestricted sample?
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  Assignment

  $12.50

  Suppose you own a home remodeling company. You are currently earning short-run profits. The home remodeling industry is an increasing-cost industry. In the long run, what do you expect will happen to:

  1. a) Your firms costs of production? Explain
  2. b) The price you can charge for your remodeling services? Why?
  3. c) Profits in home remodeling? Why?

  Antitrust authorities at the Federal Trade Commission are reviewing your company’s recent merger with a rival firm. The FTC is concerned that the merger of two rival firms in the same market will increase market power. A hearing is scheduled for your company to present arguments that your firm has not increased its market power through this merger. Can you do this? How? What evidence might you bring to the hearing?

  When McDonalds Corp. reduced the price of its Big Mac by 75 percent if customers also purchased French fries and a soft drink; The Wall Street Journal reported that the company was hoping the novel promotion would revive its US sales growth. It didn’t. Within 2 weeks, sales had fallen. Using your knowledge of game theory, what do you think disrupted McDonalds plans?
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  Preparing a Comprehensive Case Analysis

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  Preparing a Comprehensive Case Analysis, Part 1

  Research a public corporation that you believe is not doing as well as it could in the marketplace (K-Mart). For this first paper, you will complete the first steps of a comprehensive written analysis as described in Part 6 of the textbook (see book access above). The written analysis will be completed in the second written assignment in this course.

  Write a 5 page paper in which you:

  1. Identify the firm’s existing objectives and strategies.
  2. Explain one (1) strategy that the company might use to take advantage of an external opportunity, and one (1) strategy that the company might use to address a potential threat.
  3. Construct a Competitive Profile Matrix. Include the company you are researching and one or two (1 or 2) of its major competitors and at least six (6) success factors that you believe to be critical to success in this industry. This Matrix should follow the format of the examples in Chapter 3.
  4. Construct an External Factor Evaluation Matrix. This Matrix should follow the format of the examples in Chapter 3.
  5. Research and cite at least three (3) reputable, academic sources (use the textbook above and 2 online references).
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  Applied Research Technologies

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  How has ART been able to foster innovation and an entrepreneurial environment in the context of a large corporate entity?
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  1. You are a buyer for Brookdale Farms

  $15.00

  Each question is 10 pts.
  1. You are a buyer for Brookdale Farms, responsible for negotiating all the farm’s supplies and purchases. You are also an avid baseball fan. Brookdale Farms has a strict “no gift” policy.
  One of your suppliers, Lincroft Feed and Stationary, offered you two front row seats behind home plate to the Yankees/Red Sox Eastern Division playoff game. The tickets also include limo service to and from the game. The sales person from Lincroft Feed and Stationary is a lifelong friend of yours. She offered the ticket to you during a business lunch.
  Describe the Factors Affecting Ethical Behavior in this situation and what you should do, and explain whether you should take the tickets or not.

  2. You are responsible for writing a Marketing Plan for Brookdale Farms. You need to explain to upper management the need for a Marketing Plan since they never had one before. Define what a Marketing Plan is, and list and describe the elements of the plan. Write a convincing argument for the Marketing Plan and why they need one.

  Bonus Question (5 pts. – don’t leave this blank)
  List the elements of the Marketing Mix and how they are used by marketers in developing a marketing strategy.
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  Explain how you will use Excel to find in your list the people

  $5.00

  2. Fact Pattern: Question

  You own your own small party supply and rental business. You maintain an Excel list of potential customers and clients who have rented or purchased from you in the past two years. The list includes both physical mailing addresses and e-mail addresses for each person listed. You have a “category“ code to show whether the contact is a client. If they have done business with you, they show a code of “CUST” for customer. If they are potential customers who have not yet purchased or rented from you, they are coded as “PROS” for prospect.

  You want to grow your business, and feel the best way to do this is to solicit business from customers who show a physical address in the same zip code as your business location. Respond fully to the following questions regarding this task:

  • A – (TCO 4) Explain how you will use Excel to find in your list the people you are targeting for new business. Be specific.
  • B – (TCO 8) You want to send a letter to each person on your list from Part A of this question. You have a nice form letter that you have used in the past. Explain how you might personalize the letter by adding your customer names.
  • C – (TCO 7) If you get the results you expect to get from contacting your prospects, you want to be able to do this every month. Explain how you might use Excel to automate the process of separating your list as you did in Part A.
  • D – (TCO 6) You want to gauge the impact of mailing to only your customers, to only your prospects, or to everyone on your list. You have the numbers for each group, the estimated cost per letter, and the expected increase in income for each letter mailed. What Excel tools might you use to see the anticipated outcome for each of the three situations?
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  Case study Solutions

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  1. a) Suppose you were the top partner at a major accounting firm at that time of Andersen’s collapse. What actions, if any would you take in response?

  1. b) In 2000, the Securities and Exchange Commission proposed new regulations that limit consulting work by accounting firm This proposal was not passed by Congress. Do you think that the legislations were trying to act in the public interest when they failed to pass this proposal?

  1. c) The American Institute of Certified Public Accountants (AICPA) is the primary professional association for certified public accountants (CPAs). It has developed a Code of Professional Conduct that sets the standards of conduct for CPA People can file complaints about the ethical conduct of a CPA with the AICPA, which can levy sanctions and other penalties against its members. Do you think that the unethical conduct at Andersen (and possibly other accounting firms) was the fault of the AICPA for not setting and enforcing higher ethical standards among its members?
  2. d) The Sarbanes-Oxley Act of 2002 established a new five-person board to oversee financial accounting in publicly traded corporati The board is appointed by the Securities and Exchange Commission. Prior to the creation of this board, the industry relied primarily on self-regulations through the AICPA. Do you think the establishment of the new oversight board was a good idea or should the profession have continued to be self-regulated?

  1. e) According to the Independent (Nigel Thorpe, “Greenspan Cautions on Over-Regulation, Thursday, September 26, 2002), Alan Greenspan, the (former) chairman of the Federal Reserve, warned against   over-regulation in financial markets despite corporate scandals such as Enron and WorldC In his testimony before the Committee of Government Oversight and Reform, on October 23, 2008 he revised some of his beliefs. Do you think that financial markets and, in particular, rating agencies should rely on self-regulation?